Ethical Marketing - Myth or Reality?
By Kimberly Bock | July 2, 2008
This is a blockquoted article that further details my agitation with those that use ethics as a marketable manipulation tool.
This clarifies how wide spread lack of ethics is, especially with those that love to ‘talk’ about ethics (from both sides of their mouth)
A large quote in a document is usually inserted as a separate segment of text
(Credit for this post goes to Alf Nucifora. I do not endorse anything he may be selling, because I do not know what his products/services entail)
Ethical Marketing: Myth or Reality?
by Alf Nucifora
“The marketing profession has always been accused of self-interest. Scratch a church-going advertiser or marketer and you will be accosted by all manner of self-justification, couched in language about the legality of otherwise harmful products and the economic well-being that good old fashioned capitalistic marketing generates for society at large.
As one who has practiced in the marketing profession for more than 30 years and worked in the advertising business for 15 of those years, I can say without equivocation that the industry has much to answer for when it comes to the issue of ethical behavior. Let me not come off as a moralist. I’ve done things and worked on campaigns in the past that, today, I am ashamed of and genuinely regret. Everything from cigarettes to kid’s cereals to name but a few.
Topics: Ethical Marketing | 1 Comment »
Consumers Union - Non Profit Publisher of Consumer Reports
By Kimberly Bock | July 1, 2008
What is The Consumers Union and what can it do for you?
“Consumers Union (CU) is an expert, independent, nonprofit organization, whose mission is to work for a fair, just, and safe marketplace for all consumers. CU publishes Consumer Reports and ConsumerReports.org in addition to two newsletters, Consumer Reports on Health and Consumer Reports Money Adviser with combined subscriptions of more 
than 7 million. Consumers Union also has more than 500,000 online activists who help work to change legislation and the marketplace in favor of the consumer interest. Since its founding in 1936, Consumers Union has never taken any advertising or freebies of any kind. The organization generates more than $160 million in revenue and a staff of more than 500 work at either CU’s 50 state-of-the-art labs in Yonkers, NY; its 327-acre auto test facility in East Haddam, CT.; or the three advocacy offices in Washington DC, Austin, TX, and San Francisco, CA.”
Read more Consumers Union
Topics: Consumer rights | No Comments »
On Page SEO
By Kimberly Bock | June 30, 2008
“Is your On Page SEO strong enough? Honing your on page factors, sculpting page rank, funneling link weight and consolidating anchor text is only one facet of content optimization.
Search engines assess your pages first to determine your sites relevance and how your pages measure up to existing pages in the search index on the topic.”
Read more, “Is Your On Page SEO Strong Enough?“
Topics: Search | 2 Comments »
Michael Moore’s Activism Against HMO’s - Sicko
By Kimberly Bock | June 30, 2008
If you think I’M opinionated, you ought to hear Michael Moore and his antics.
I watched one of his documentaries over the weekend, “Sicko“, and it inspired me to buy every one of his films. 
He’s witty, he’s opinionated, and determined to uncover injustices. “Sicko” explains the foul play behind HMO’s and the detriment to American citizens as a direct result of utilizing HMO.
He visits France, Canada, and Cuba to discuss their Governmental health policies in those countries.
Did you know, in some other countries, health care is FREE for their citizens? 100%.
They understand the importance of illness PREVENTION. You know, as the old saying goes, “An ounce of prevention is worth a pound of cure.”
Whatever your illness, these countries citizens receive immediate free treatment and care. Even if they need serious surgeries, extensive cancer treatments, coverage for childbirth or a common cold.
If you watch the movie, you’ll see the facts that our government tries to conceal, like who was paid off and why Hilary’s attempt to make sure we were all covered failed.
I was shocked to learn how other countries even receive pay while they are laid up! 30% of usual employment paycheck comes from their employers, while the other 70% is covered by their government, to nurture them back to health!
It’s a must see.
Here’s a YouTube trailer of “Sicko”.
Topics: Activism | 3 Comments »
The Two Faces of the Ethical Coin
By Kimberly Bock | June 28, 2008
Is Li Evans talking out of both sides of her mouth?
Is she discussing ethics vigor because she uses it as a means of gain?
Do loyal readers and followers equal job security for her?
When I think of her and many others, the first thing that comes to mind is “Greenwashing“.
“attempting to preserve and expand their markets or power by posing as friends of the environment.”
On a personal, behind the scenes note, I don’t trust her farther than I can throw her. She has shown herself to be two-faced.
Ethics? Ha! If you say something contrary to what she is promoting (or ‘gaming’) she exits you stage left for fear of being exposed. Can’t have that.
I won’t name names here, because I really do not want to get into the he said she said drama. but, ethics is not her forte’. She’s done everything she can to make me and my blog suffer because of our behind the scene issues. She’s brought the posse out, because they know that I got fed up with bogus, manipulative, callous, greedy people like themselves, so they have chosen to talk more about ethics and goodness and wholesomeness, because there’s a part of them that feels threatened by me, this blog, and the people that I may expose them to.
Says Li,
“The companies I chose to highlight wanted active conversation, true audience engagements and
honest reviews…”
Topics: Controversy, Link Building | 3 Comments »
Website Evaluation Tool - SEOgroup
By Kimberly Bock | June 27, 2008
I noticed an avatar in this sites MyBlogLog widget that I am not used to seeing, so I visited their profile.
It led me to the MyBlogLog profile for SEO group.
I then visited their main site, seogroup, and the seogroup blog. I dropped a comment on one of their previous posts, “Search Marketing & SEO in Congress: Marketing to the Willing“. Ah..shucks, I figured, why stop there? So I went surfing and found a nifty little tool for site evaluation and thought I’d share.
- Your report is saved. Forever!
- Track your search engine ranking
- Tools can track up to 3 keywords per report
- Get valuable SEO tips
- Submit as many times as you wish
- Best of all, it’s FREE!
It may take up to 24 hrs for your keyword search results to come by way of email, but it is still a convenient overview. Enjoy.
Topics: SEO Tools | 3 Comments »
Ways For Nonprofits to Communicate Online
By Kimberly Bock | June 27, 2008
Rachel Fisher submitted this story to our FriendFeed nptech Room (non profit tech).
“Online communication changes quickly. It’s hard to keep up and to know what will really help your NPO. Here is our list of the current top ten ways your NPO can communicate using the internet.
We hope to post How-To articles on each of these ten methods in coming months. in the meantime we want to keep you informed so you can explore on your own as well. You may be familiar with some, and others may be completely new to you. See what sparks your interest, and what might be a good fit with your current processes, to increase your impact.”
Read more “Top 10 Ways For Non Profit to Communicate Online“
Topics: Non Profit | No Comments »
Rise and Shine Consumers!
By Kimberly Bock | June 27, 2008
I was just sending good morning wishes by way of a good morning wish application in Facebook. I receive a lot of them and haven’t had time to return one for a while. Always something else to do it seems.
The application allows us to send ‘wishes’ (like photo-cards with messages attached) to 20 of our friends at a time.
(If you are a Facebook user, and would like to view the application, you can do so here.)
The beauties of this application:
- It shows 20 people that you’ve chosen them out of possibly hundreds of friends to wish a good morning
- The message area allows you to personalize your morning well wishing with plenty of text space to announce your wishes for them
- It allows you to upload your own images to use as your wish card, as opposed to sending the pre-given ones
It’s my belief that marketers have a tendency to focus on what they can ‘get’, not what they can ‘give’. This mindset is literally ruinous.
It leads to a lack of consumer care / rights-protection, a systemic overload of influence on newer markets that review their leaders success, opting to recycle this mindset to follow in their footsteps, and mass elimination of global balance and care, which is slowly eliminating us on levels I will not even address in this post.
I want to share my good morning wish with you, the consumer.
Rise and Shine Consumers!
Topics: Consumer rights | 2 Comments »
Updating Thumbnail Image in Technorati
By Kimberly Bock | June 27, 2008
For your information, if Technorati has not updated your sites thumbnail image, you can do so at Snap.com, which is who Technorati has been utilizing since June 25th of 2007.
Q: How do I change the thumbnail pic of my blog?
As of July 25, 2007 Technorati has moved to Snap as our blog thumbnail provider. In order to refresh your blog snapshot, you can request an update here:
When you arrive at Snap.com, scroll down to the “For Site Owners” subheading & add your site URL to the submission box located at #14:
How do I update the preview image for a Web page?
Type or paste in the URL of a web page that needs an updated preview and click “Send Request.” It will be added to the preview queue. We cannot guarantee timing or entry, so please only submit URLs once.
If you’d like to add this blog to your Technorati favorites - 
Topics: tips | No Comments »
Consumer Reports WebWatch
By Kimberly Bock | June 27, 2008
“Consumer Reports WebWatch is the Internet integrity division of Consumers Union, the non-profit publisher of Consumer Reports Magazine, ConsumerReports.org, the Consumer Reports on Health and Money Adviser newsletters, BestBuyDrugs.org, and a variety of sites advocating consumer rights in the marketplace.”
read more “Consumer reports WebWatch - About Us“
Topics: Consumer rights | No Comments »
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