SEO/SEM Training
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Friday, March 7th, 2008This in the conclusion to the “Keyword Importance” series.
The first of the series: Keyword Importance
The second of series: Homepage Disasters
In the previous posts about keyword importance we noted the neglect of 3 major corporations in using SEO strategy:
In the commentary of the last post “Homepage Disasters“, Jansie asked what the ‘keyword density‘ should be for each of these sites.
In brief, I’ll state that keyword density doesn’t stand as tall as it once had with the search engines. They’ve moved on to bigger and better things.
Density is the number of times that a keyword is used on a page compared to all the rest of the words on a page.
Using the word “diapers” in our example, the density would be how many times this word is used on a page compared to all the other words on that same page.
But frequency of keywords is what we are most concerned with.
Keyword frequency is similar to density in comparison. Your keyword frequency on a page is compared to other documents on the web, not just your own page content.
Learning SEO: Homepage Disasters
Sunday, March 2nd, 2008Homepage Disasters is a “Learning SEO: Keyword Importance” follow up.
In the previous “Keyword Importance” post we discovered that the search query for “diapers” showed the Big Dogs of Diaperville are not doing so well.
- Pampers
- Huggies
- Luvs
I learned since then that their home pages are complete SEO disasters as well.
Oh sorry, wrong disaster
I meant to use this one
Oops, no that one has the right keyword.
Let’s try this again (diaper disasters)
From your “edit” tab in your toolbar, there’s an option that says “find in this page“.
I used this option to analyze the keyword disasters in each.
None of the 3 diaper Dali Lamas realizes keyword importance.
Pampers.com uses the word “diapers” 1 lonely time. The other 2 would rank better for “edible underwear” as they don’t even use the word once. (uh er I’m joking about the edible underwear thing of course)
Learn SEO: Using Outdated HTML
Saturday, March 1st, 2008
If you are using an outdated HTML format, you may be losing the attention of the spiders and in return attention in the SERPs because it can be poorly affecting the indexing of your pages.
If you think this topic applies to you or if you simply want to empower yourself with more knowledge, Jeffrey Smith of SEO Design Solutions breaks it down in a simplified manner. As usual, he writes in a way that’s easily grasped. A true friend to the newbie.
Visit him now to find out more..
“SEO Web Design - Design with Form, Function and Appeal“
Learning SEO: Keyword Importance
Wednesday, February 27th, 2008Kalena Jordan of Search Engine College (my tutor) had once written, “If you’re not dreaming of keywords at night, you’re not optimizing enough.” I think she also had read it somewhere.
Your keywords will be the epitome of your SEO campaigns success or loss of ground. Of course, I’m not referring to your other endeavors such as Social Media campaigns etc.
Keywords establish the foreground of your campaign. They begin as a quest for branding, targeting a specific audience/market, as maneuvers through rivers of competitors campaigns, and likely lead the way to paid campaigns.. and of course they are the beloved Ranking “Makers” or “Breakers“.
If you think keywords aren’t important then try being found in the search engines without them.
I thought I’d do a little Google search and it took all of 60 seconds and 3 queries to locate a good keyword example that huge corporations haven’t utilized properly in their campaigns. Of course, this has left a door wide open for people like you and I.
My search query was with the word “diapers“.
Now, left to assumption we would have to believe that “Huggies“, “Pampers“, and “Luvs” would be the reigning Rankers correct? The Gods of Diaperville in the front page of the SERPs?
Competitive Research
Tuesday, February 26th, 2008Annie (SEO Smarty) wrote a great post last week in reference to making the most out of evaluating competition.
This week Annie has provided a follow-up entitled “Selecting Your SEO Competition : Thinking Young”
Although this one doesn’t hold the depth that her previous post held, her suggestions are still useful. She covers how to determine who to compete with. (No..not your ex boyfriend. Darnnit, I wish she had tips for that too!)
She also suggests the use of a nifty little tool that I also keep on hand, SEOQuake. Find out why she uses it and get the scoop on competitive thinking here.
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