SEO/SEM Training
« Previous EntriesWe Optimize What?
Wednesday, July 2nd, 2008I stopped by my buds place (SEOpsCentre) today. Found this so I thought I’d share.
From “I’m Not An SEO (Can I be an SRO instead?)” -
“I don’t Optimize Search Engines. That’s what Matt Cutts and the rest of the algorithm-tweakers in the Googleplex do. If anyone deserves to be called Search Engine Optimizers, it’s them (and the corresponding teams at Yahoo! and Live Search, etc; I wouldn’t want them to feel left out).
That’s not what I do. It’s not something I’ll ever do. It’s not something that anyone who actually calls themselves an SEO will ever do.
Are you starting to get the point yet?
Sure we optimize websites in order for them to be more appealing to search engine ranking algorithms, but if you tried to put that on your business card then you might as well also tell people that you were educated at the Derek Zoolander Center For Kids Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too.
SEO is a catchy marketing title. It should be; it was created by marketers for marketers.
But it’s not what we actually do.”
Read more - I’m Not An SEO (Can I be an SRO instead?)
Fundamental Tips To Improve Your SEO
Tuesday, May 20th, 2008
“These are tried and true methods to get your company moving in the right direction… up to the top of search engine results pages.”
Read more 10 Fundamental Tips To Improve Your SEO
Tags: seo
55 SEO Tips That You Can Take to the Bank
Wednesday, April 23rd, 2008Richard Burckhardt outdoes himself with this simply put, but terrifically thorough beginner list of SEO to-dos.
“Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.”
Read more 55 Quick SEO Tips Even Your Mother Would Love
Tags: seo
Improve Your Landing Pages
Sunday, April 13th, 2008Brian, aka copyblogger, Sent this link by way of Twitter.
Landing page tutorials and landing page make-overs..
Providing links to 18 pages to help you improve your landing pages..
Read more Landing Page Tutorials and Case Studies | Copyblogger
Tags: landing page
Page Optimization Strategies
Thursday, March 27th, 2008
Page Optimization for SE’s AND Your Readers
Your pages need to be optimized for both the search engines as well as for your readers.
If you are only optimizing for the search engines, it’s likely that the material that you are introducing to your readers hold little appeal. Without appeal, why should they return when there are so many other places they can go?
Page Optimization Strategies
- Make sure to use keywords in your page title as I have done with this post. I am hoping to target “Page Optimization”.
You can optimize your page for more than one word or phrase.
Example:
- “Learning SEO Basics”
- “SEO Basics”
- If you are trying to push for branding your site title, then you can use it’s title with each post. If you choose to do so, it is best to use this title at the end of each post as opposed to the beginning of the post title.
Personally, I think it looks tacky and spammy as hell.
- The length of your titles matter. More visible to SE’s and increased reader appeal.
- Using a META description tag is one of the best ways to capture the attention of a reader.