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Wednesday, April 30th, 2008
“Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.”
Read more A Google Prototype for a Precision Image Search - New York Times
Social Search - What it Is & Where It’s Going
Tuesday, April 22nd, 2008Dave (HuoMah) Interviews Bill Slawski (SEO By The Sea)
“Where is the future of Search headed? Will algorithmic, link based, search engines continue to rule the roost? Or will the Web 2.0 world produce a social search engine that takes the world by storm? What about a mix of both?”
Tags: search, social search
The Near Human Mind of a Search Engine
Monday, April 21st, 2008
“Explaining search engine behavior from a plain and simple human point of view…Search engines are programmed by humans. So if you understand how humans think, what we fear, what drives us, you’re a long way towards understanding how search engines “think”.”
Photo from article (Search Engine People)
Read more Changing Everything Changes Everything
Tags: search, search engine
Analytics - When “What” Becomes “How”
Tuesday, April 15th, 2008“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”
- Isaac Asimov
Analytics - Data mining - The “What” (Technical hoopla and all that jazz…)
Over time, as a professional services provider, SEO/M, or a new blogger trying to feel your way around the blogosphere, you will accumulate quantities of data.
This is referred to as data mining.
This data provides you with insight into predictive information, hidden trends, etc.
You’ll use this information to optimize your ability to target those who have the highest potential of conversion, to analyze the most appropriate keywords for your marketing campaigns, and for a multitude of other technical reasons.
Data mining is used by bankers that want to protect their investments by approving only those most likely to provide them with a satisfactory follow through.
It is used by health officials to assess the effectiveness of pharmaceuticals.
It is used by department store chains to get a better understanding of the behaviors of their customers and the persuasion (or lack thereof) of promotional efforts.
Yahoo Introduces Slurp 3.0
Tuesday, April 15th, 2008Just fyi..
“Yahoo has announced the launch of their new crawler, Yahoo! Slurp 3.0. 3.0 is slowly being pushed out over the course of the “next several weeks,” including “some infrastructure updates,” Yahoo said.”
Read moreYahoo Updates Crawler: Introduces Yahoo Slurp 3.0
Tags: yahoo, search, crawler, spiders, update
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