Learning SEO Basics

aimClear is now hiring:

PHP/MYSQL Web Developer
Duluth, Minnesota
Email Contact: marty (at) aimClear (dot) com

From aimClear:

“We are looking for enthusiastic person to join our data management team at aimClear, a well regarded search marketing-focused advertising agency along the shores of Lake Superior.

The successful candidate should have a good knowledge of information systems and computer architecture, will be responsible for the day to day running of our backend servers for both internal and external use, and develop web-based marketing and analytic applications.

In the previous post we talked a little bit about creating titles from a social media perspective.

It just so happens that Barry Welford over at BPWrap had also written a post regarding title creation, but from a search engine perspective.

Since your aim is to have the search engines sending you the majority of your traffic, it’s always best to create titles that are ‘friendly‘ to them.

In the previous post we discussed 3 more elements that affect your site’s search engine compatibility. Those were page file extensions, robots META tag, and frames.

This post we’ll discuss the final 3 elements of the 11 that were addressed in the beginning of this series. These are: Dynamic content – query strings, graphic navigation menus, and flash. If you have not read the previous posts, taking time to do so will benefit your quest to gain visibility with the search engines so your site has the greatest opportunity to be indexed and therefore viewed by the masses.

We’ve discussed the first 6 elements that affect your search engine compatibility. If you are new to this site and have not had the opportunity to view these submissions yet, you can find them here or in the homepage side bar under “Start” the page name is “What Is Affecting Your Search Engine Compatibility?”

By now you know the necessity of these 6 simple elements in aiding the search engines in listing your pages as the most relevant to search queries made by your target market (intended audience).

Body text. Making it keyword rich

There are many well written pages on the web. Some with truly captivating text. You know the kind. It’s the ones that have you screaming, “Beat me, whip me, take away my charge cards!” even if you know they are probably offering crap. Your body text should be able to make a priest take a survey asking “Are you a Satan Worshiper? Take this survey to find out now!” or make a perfectly straight man want to invest in “Gay and loving it” magazine.

As you learn SEO, you will quickly realize the importance of Link Popularity.CM SEO describes Link Popularity as “The process of developing incoming, outgoing, and reciprocal links for the purpose of increasing Page Rank.”

In other words, it is an important factor in the Ranking algorithms of many Search Engines, especially Google’s Search Engine.

Text Links And Search Engines

Text Links provide another way for SEO’s to give the Search Engines what they need in order to direct traffic to your door.

Optimize With ALT IMG Attribute

ALT image attributes are placed inside your HTML code as a text description for a graphic or image that appears on a web page.

Text will pop-up when the mouse hovers over the graphic or image on the page.

To view the effect of utilizing the ALT IMG Attribute, hover over the image on this page. you will see the text pop-up describing the image.

Optimize your META Description Tag

Your META Description Tag is what describes the content of your site’s pages. Automated Search Engine Software that scans the web to detect relevant content for search queries, otherwise known as Search Engine Robots, gather information from your META Description Tag when indexing web sites.