Search Engine Optimization For The Curious Newbie!
“For anybody planning to commission a website, or having just had one built, the long and the short of the matter is that it’s not just the real world where trust has to be both earned and upheld, but the virtual world too.”
Read more Gaining Google’s Trust - Why Google Says No to Strangers | SEO Blog
“Off-line media describes the term “Monkey Tennis” as “poorly-conceived or of particularly low quality” which fits these should-know-better SEO companies adaquetly. The sooner we have a governmental body or even a peer ranking system for SEO and Internet Marketing companies the better.”
Read more Monkey Tennis SEO « SEO Company | North South Media
“The process of identifying keywords is wrought with pitfalls which can reduce the effectiveness of online campaigns. Here are eight common mistakes companies make in selecting keywords for their campaigns.”
Read more Eight Keyword Research Mistakes That Are Costing You Money
Tags: keyword research, search
- “People want to connect with people. Be authentic, be personal to maintain relevance.
- Lay out the welcome mat. Create sections on your site for new members (customers), encourage stupid questions, make it OK to feel uncomfortable. “You’re only a stranger once.”
- Give members (customers) a voice. Community is a conversation, not a lecture. (I would say that marketing, when it’s great, is also a conversation.)
“Everyone(who is successful) brings a different approach and a different strategy to their promotion. I wanted to take a look at the different strategies people use, and the areas where each does the best. Keep in mind that sometimes picking a tactic that is not what is normally the best can be the most profitable. It brings a new dimension to the marketplace.”
Read more Different SEO Strategies for Different Situations : Slightly Shady SEO
1. Enhance Web Site Usability
2. Work with Other Marketing Teams
3. Incorporate Traditional PR Efforts into the SEO Plan
4. Monitoring and Leveraging Communities
5. Keep Content Fresh by Updating it Regularly
Read more Top 5 Non-SEO Ways to Increase Your Search Rankings - Search Engine Watch
Tags: search
“Instead of painstakingly grabbing the absolute best matches for your query to then rank those with infinite precision, one time saving strategy has search engines go for “close enough”.”
Read more How Search Really Works: Grabbing Most Red M&M’s
Tags: search
“A patent application published last week from Microsoft provides another look at the ranking of images in image search, and some of the things that might be considered when ranking images.
It’s not quite as revolutionary an approach as the one suggested in the Google paper, but there may be some surprises in how images might be ranked.”
Read more How Do Images Get Ranked in Image Search? -SEO by the SEA
“Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.”
Read more A Google Prototype for a Precision Image Search - New York Times
“Where is the future of Search headed? Will algorithmic, link based, search engines continue to rule the roost? Or will the Web 2.0 world produce a social search engine that takes the world by storm? What about a mix of both?”
