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We Optimize What?

By Kimberly Bock | July 2, 2008

I stopped by my buds place (SEOpsCentre) today. Found this so I thought I’d share.

From “I’m Not An SEO (Can I be an SRO instead?)” -

“I don’t Optimize Search Engines.  That’s what Matt Cutts and the rest of the algorithm-tweakers in the Googleplex do.  If anyone deserves to be called Search Engine Optimizers, it’s them (and the corresponding teams at Yahoo! and Live Search, etc; I wouldn’t want them to feel left out).
That’s not what I do.  It’s not something I’ll ever do.  It’s not something that anyone who actually calls themselves an SEO will ever do.
Are you starting to get the point yet?

Sure we optimize websites in order for them to be more appealing to search engine ranking algorithms, but if you tried to put that on your business card then you might as well also tell people that you were educated at the Derek Zoolander Center For Kids Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too.
SEO is a catchy marketing title.  It should be; it was created by marketers for marketers.

But it’s not what we actually do.”

Read more -  I’m Not An SEO (Can I be an SRO instead?)

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Topics: SEO/SEM Training |

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