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Supporter of Ethical Marketing
By Kimberly Bock | May 23, 2008

Marketing doesn’t have to be a dirty word.
After serious thought, and reconsideration of my goals for this site, I have changed “Learning SEO Basics - Search Engine Optimization for the Curious Newbie” to “Learning SEO Basics - Supporter of Ethical Marketing”.
The best contribution to marketing isn’t requested of someone else.
It’s given.
There will be gradual changes in the overall content here.
I am on the lookout for marketers / bloggers that are actively involved with charitable organizations, environmental causes, and endeavors that are of benefit to the welfare of humanity, including marketers blogs that are focussed upon ethical marketing. Regular activity in something as simple as Facebook causes where games are played for free is a good and fun way to contribute as well as make terrific friends. (Play a game with a like-minded person, and you’ve scored a meal for someone. Not bad I’d say.)
- save a whale
- plant a tree
- support anti-child abuse
- blog in support of ethical marketing strategies (this too is environmentally friendly in the short & long run)
- feed a hungry human being
- put a shirt on someones back
It’s not all that difficult to think of someone other than yourself.
We are small fish in a huge sea. Tiny waves are good.
PS: If you are a green person at heart, or otherwise environmentally friendly, I am posting this as a banner, that will remain for as long as it takes to build a network of marketers that wish to be included in this arrangement. Leave your homepage URL, a description of your environmental interests, URL’s showing your activities / causes, or URL’s to posts you have written regarding environmental support, etc. I will visit the links to verify. Then your site will be added to a special RSS folder and homepage URLs will be added to my blogroll under the “ethical marketers” category for those that have been approved. It would be nice to see more of that between each other.
Over time, this site will be a personalized sort of aggregator for a community that is green minded, ethically secure, and positively rooted in online pursuits. It may take some time to get this off the ground, but anything worthwhile is worth striving for.
Contribution and gratitude.
Tags: ethics, marketing, environment, activism, humanity
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Topics: Activism |





May 23rd, 2008 at 5:02 pm
Wow. Hi. I’m Lisa from Parents for Ethical Marketing. I blog at Corporate Babysitter (www.parentsforethicalmarketing.org/blog).
I’ve added you to my feed reader. Looking forward to reading!
May 23rd, 2008 at 6:43 pm
hi lisa, nice to meet you! i visited your site, and i am not only grabbing your feed, but am beginning a new sidebar blogroll to include your webiste URL, and for others that support ethical marketing. i love your viewpoints on your about page..
“Through parental awareness, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.”
glad to promote..thank you.
May 24th, 2008 at 1:29 am
Very cool.
May 24th, 2008 at 4:30 am
Hello my name is Rudy Sims I run a website at
http://www.researchabouthowtoblog.com it’s a site that
documents my research on building a better blog I only talk
about and link to articles which promote white hat ethical
search engine optimization and marketing methods
I also run a site at
http://www.copingwithdisability.com/ it’s a site which is
focused on helping people cope effectively with a disability
or health problem I also cover disability news and health news
on the blog
I would love to participate in this project I am a strong
believer in ethical marketing
Sincerely
Rudy Sims
Rudy Sims’s last blog post..Create Blogging Blueprint for Blog Success - The Blog Profits - SEOjr.com
May 24th, 2008 at 4:44 am
hi rudy, thanks for joining. ive visited your disability blog in the past and have stumbled and loved it. thats why i joined your mybloglog group.
i too have disabilities that i do not discuss online. there are those that would use it to put me down. i do what i can everyday with what ive got and learn from sites like yours. i believe in your work.
in the morning,i’d like to add your blog research URL here & your disabilites URL on my other blog.(while it lasts its PR6) you are a microblogger same as i am. thanks for all you do.
May 24th, 2008 at 6:56 am
This is a fantastically positive way to tackle the issues you’ve got with the industry Kim. Well done. And I think you will carve yourself a nice little niche of like-minded individuals. Congrats!
James Duthie’s last blog post..Google thinks I’m a pyromaniac!
May 24th, 2008 at 6:33 pm
Hello Kimberly Bock how are you thank you very much for the links and the support I really appreciate it if there is anything else I can do to help you out please let me know I think this is an awesome idea!
Rudy Sims’s last blog post..Create Blogging Blueprint for Blog Success - The Blog Profits - SEOjr.com
May 25th, 2008 at 1:15 am
Hi Kimberly,
I think this is a wonderful direction to take, and I look forward to seeing your blog develop into a resource that helps puts respect into marketing, and strenghtens the integrity and value of marketing efforts across the Web.
Thank you for your persistence, and your desire to work to make the world a better place.
Bill’s last blog post..Phone Keyboards and Seachers Using Predictive Query Suggestions
May 25th, 2008 at 6:19 pm
[...] Greed is destructive. Promote ethical marketing. [...]
May 25th, 2008 at 11:45 pm
Wow Kim, I wasn’t expecting to read this when I popped in this evening. This is a really cool thing to do, ethical companies/organisations deserve a spotlight like this being shone in their direction. I hope all goes well, although I have no doubt you will give your all and make a success of this.
I gotta be true to myself though afterall what else do we have eh, and say that the idea that someone getting a meal may depend on someone else playing a game just doesn’t sit well with me. I mean: is this where we are now? to alleviate the misfortune of one, another must have fun, ICK
That said, you have my support as always and I’ll do what I can in my own little way to point people in your direction.
May 26th, 2008 at 12:34 am
My brain is a little slow today - we are supposed list the blogs and blog posts here that are about something environmentally friendly?
1) I’ve got this blog: http://www.butterflygardeningandconservation.com/wpblog/ - growing plants that are native to the area you live in is good for local wildlife (like butterflies) and helps to preserve native habitats.
2) I wrote a series of posts for Earthday: http://www.ideasforwomen.com/news/environment/2008/04/21/166/
Trisha’s last blog post..Friday Favorites
May 26th, 2008 at 3:59 am
Hey Kimberly, many thanks for writing such an inspiring post. Marketing for social change is not just helpful for our society and planet, but also a lot of fun, too.
Here’s some of the ways that I’m marketing my organization, The Nature Conservancy:
- http://www.nature.org/
- http://plantabillion.org/
- http://www.myspace.com/thenatureconservancy
- http://apps.facebook.com/causes/2979?h=plvw&recruiter_id=1833869
- http://www.facebook.com/pages/The-Nature-Conservancy/8057376739
- http://www.youtube.com/profile?user=natureconservancy
May 26th, 2008 at 12:33 pm
james, thanks! a niche indeed. well needed.
rudy, you’re more than welcome. thank you also.
thanks bill. it was either 1) complain about it to people that obviously do not care to make changes in how they conduct business, or 2) do something positive to combat it.
i like option 2 best. option 1 is like throwing pearls before swine.
catherine, if it takes a game to stimulate that sense of empathy, then so be it. strengthening the bonds between ethical marketers, is a huge way of combating the greedy mindsets that have contributed to much of the detachment that has been built within humanity.
trisha thanks, added it to my yicrosoft blogroll. i’ve also added your ‘butterfly gardening blog’ to yicrosoft on the ‘environment’ page. grabbed feed from both as well. thanks for the contributions.
jonathon, i have admired you for a long time. you do so much for our environment it make my head spin! which country shall you be in tomorrow? ask bill, im always saying, ‘uh oh..jonathon wouldnt like that.’ haha..its like that saying for christians, ‘what would Jesus do?’ but environmentally speaking, it’s ‘what would jonathon do?’ lol
thanks for yur contributions and for the kind words. i already have you in both blogrolls.
May 26th, 2008 at 10:34 pm
Hi Kimberly, thanks for this wonderful post! I’m the Marketing Manager for Green Options Media, a network of blogs focusing on environmental news and sustainable living. Over here, we’re constantly striving to make “marketing” an authentic way of sharing news and ideas with like-minded folks, and certainly not a dirty word. Our anchor site is greenoptions.com, and we’re active on most social media sites — my username is rachelmsearching.
Looking forward to following your blog!
May 27th, 2008 at 2:27 am
Hi Kimberly, this is an awesome idea! I’m looking forward to learning more about the ethical marketers who comment here.
Shari Voigt’s last blog post..You’ve Received a Negative Review - Now What?
May 27th, 2008 at 2:57 am
hi rachel, nice to meet you. i’ve grabbed feed and added your site to my other blogs’ environment page and blogroll here. i am working on a couple of things that will be of benefit to you and other participants in this project. i’ll contact you when its in place to get your input.

shari, yes, me too. so many that i am meeting so far. and i am enjoying the new resources too.
thanks both for commenting.
May 27th, 2008 at 8:11 pm
Sounds like a great mission Kim. Let me know if there is anything I can do for the cause(s).
Adam Donkus’s last blog post..Top Commentators Mid May 2008
May 28th, 2008 at 1:04 am
Awesome mission statement. I was looking for something like this for a while. I am bookmarking your site as I stumbled upon it through a friend. Bravo!
May 28th, 2008 at 1:37 am
adam, thanks! uh oh..you should’ve never said that..i just may take you up on that. haha..
bill, yes, ethical marketing is under-credited. thanks for the bookmark and comment.
May 28th, 2008 at 5:47 pm
I look forward to your new posts, and thank you for posting this pic. I really enjoy it and agree with it all.
May 28th, 2008 at 8:25 pm
[...] Bock of Learning SEO Basics is another supporter of ethical marketing. She’s on the lookout for marketers / bloggers that are actively involved with charitable [...]
May 28th, 2008 at 9:23 pm
I like the new design as well as the new focus of course. It’s definitely a topic that was not covered extensively enough until now.
Tad Chef’s last blog post..Top 10 Reasons Why SEOs Fail on Social Media
May 29th, 2008 at 3:09 pm
[...] has changed “Learning SEO Basics - Search Engine Optimization for the Curious Newbie” to “Learning SEO Basics - Supporter of Ethical Marketing”……….. “I am on the lookout for marketers / bloggers that are actively [...]
May 29th, 2008 at 8:13 pm
This is a very informative post. I totally believe 100 percent about what you are saying in this article. Most people think that Marketing is a ploy to try to draw in customers, but when done right it can supply the consumer with the exact product they are looking for. This blog is very nicely written and I look forward to reading more of your work.
May 29th, 2008 at 11:03 pm
chicago, thanks for the encouragement.
tad, it took searching through way too many designs to choose this one. it feels inviting i think.
thanks to both for taking time to comment. :
May 31st, 2008 at 8:40 pm
This attitude towards business is the only way to operate.The golden rule.
June 1st, 2008 at 2:44 am
Wonderful. A well needed and most important initiative. It is a delight to me to see you doing this.
I am not in marketing or anything overtly green (my niche is health). I’ve subscribed. Wishing you every possible success.
PS I think it is in the interests of every blogger to support the kind of thing that you are doing - getting known as the used car salesmen of the new millenium isn’t going to help any of us.
Evan’s last blog post..How to Update Your Past
June 1st, 2008 at 8:29 pm
put a shirt on someones back? lol…sound like i have to link my offline business with online business as well. Btw, i believe it work and thanks for the hint.
Roger’s last blog post..Depression
June 1st, 2008 at 9:55 pm
bill g, newsun and ramona, evan and roger, thanks for the encouragement.
and i am sick of car salesmen myself.
June 2nd, 2008 at 5:58 pm
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June 7th, 2008 at 9:40 am
Hi Kimberly
Great idea. There’s definitely a need to encourage more ethical marketing. I don’t write about environmental issues on my marketing blog (but I have a green blog in Icelandic) but I do write about SEO and social media ethics. You can check it out and see if it fits your criteria.
June 7th, 2008 at 9:51 am
Hi Kimberly,
Definitely, you new “logon” is better and profesional. Congratulations! You have stanish site and unique posts. For sure I will become your regular visitor.
Greetings,
Ukion from http://www.detector-pro.com
Ukion’s last blog post..Internet conspiracy: The End of the internet will be in the year 2012
June 13th, 2008 at 3:29 pm
SEO is always important as this is most probably the way to increase traffic to your websites from google. Its a good piece of information shared to us. I will consider these ways and try to learn more about it as im still a novice on this field since i recently launched my website. Thanks
June 17th, 2008 at 1:38 pm
This is a very thought provoking post. I have always been green minded, but for some reason I have never bridged that mindset with my work. Work has always been work, and I have not really gone green in that area.
I guess now would be a great time to stop and think about the green subject that means the most to me and make a plan to actually do more about it.
July 7th, 2008 at 9:50 am
My daughter has cerebral palsey and I do regular charity things for that. But what is interesting, is how chrities in the UK are having to change how they market themselves to imporve their donations. In better words, paying for advertising to get get a greater reward in return.
This has been happening for decades in the USA, but not som much in the UK. So ethical marketing has to be the key in these circumstances.
July 27th, 2008 at 11:12 pm
[...] Supporter of Ethical Marketing - What Is Ethical Marketing? [...]