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The Human Element of SEO Success - Community
By Kimberly Bock | May 15, 2008
- “People want to connect with people. Be authentic, be personal to maintain relevance.
- Lay out the welcome mat. Create sections on your site for new members (customers), encourage stupid questions, make it OK to feel uncomfortable. “You’re only a stranger once.”
- Give members (customers) a voice. Community is a conversation, not a lecture. (I would say that marketing, when it’s great, is also a conversation.)
- Make your members (customers) Rock Stars. How? Reward their participation: give public recognition, create membership levels in a forum, showcase their talent, etc.”
Read more Community: The Human Element of SEO Success
Tags: seo, social media
Topics: Search |