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Branding is Dead? Long Live SEO!
By Kimberly Bock | May 15, 2008
“So branding isn’t exactly dead yet, but in a world where we’ve been conditioned to use brands as–at most–a secondary measure of a company’s worth, and to validate branding through search, it’s importance continues to wane. In that world, a world where search still leads the way in driving revenue, SEO cannot die.”
Read more Branding is Dead; Long Live SEO [SearchEngineWatch]
Topics: Search Marketing |