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Winston Churchill In Brand Advertising?
By Kimberly Bock | May 14, 2008
“Winston Churchill once said, “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” I think, but I cannot be certain and have seen no confirmation of this point whatsoever, that Winston Churchill started out his career working in advertising. I think he may have been speaking to those people who feel brand advertisers are not spending online in conjunction with the time spent online by their consumers.”
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