« Learn SEO: Body Text - Keyword Rich | Main | Learn SEO: Architecture of Your Site - Role of Elements Part 2 »
Learn SEO: Architecture of Your Site - Role of Elements
By Kimberly Bock | December 21, 2007
We’ve discussed the first 6 elements that affect your search engine compatibility. If you are new to this site and have not had the opportunity to view these submissions yet, you can find them here or in the homepage side bar under “Start” the page name is “What Is Affecting Your Search Engine Compatibility?”
By now you know the necessity of these 6 simple elements in aiding the search engines in listing your pages as the most relevant to search queries made by your target market (intended audience).
There are other elements besides these which is best being described as being part of your site’s architecture. I will make mention of 3 more and provide definitions as well:
Page file extensions
The file extensions of web pages that indicate the type of technology used to build a web page. HTML based pages are the most search engine friendly. Whereas, certain CMS( Content Management System) pages are not as search engine friendly. You want to be sure you use what is going to provide the greatest chance of getting indexed by the search engines for exposure.
Ex: pagename.html
Robots META Tag
This tag is important because it instructs the search engine robots on what pages you want indexed and which ones you want to avoid being indexed. (order forms, guest books, duplicates, etc)
Ex: <meta name=”robots” content=”index, follow”>, or <meta name=”robots” content=”noindex, nofollow”> and more
Frames
The Search Engine Glossary describes Frames this way:
An HTML technique for combining two or more separate HTML documents within a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows. (they provide a more definitive explanation of Frames, if you wish to check into this further here)
According to Shari Thurow, “Usability experts do not recommend the use of frames because people are not able to properly bookmark a framed page and because the URL appearing in the browser does not match the content”
It is well known that the search engines show disapproval of framed sites because they simply don’t have a good habit of indexing them!
Conclusion
There’s obviously plenty of little nooks and crannies to cover on the small stuff to the bigger issues. Optimize your education, your site, and/or your career potentials.
For an extensive SEO certification course to add to your resume’ and career potentials, get on top of things by attending an extensive SEO course from a reputable source.
Topics: SEO/SEM Training |
January 17th, 2008 at 6:37 pm
[...] Learn SEO: Architecture of Your Site - Role of Elements [...]