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Learn SEO: Body Text - Keyword Rich
By Kimberly Bock | December 18, 2007
Body text. Making it keyword rich
There are many well written pages on the web. Some with truly captivating text. You know the kind. It’s the ones that have you screaming, “Beat me, whip me, take away my charge cards!” even if you know they are probably offering crap. Your body text should be able to make a priest take a survey asking “Are you a Satan Worshiper? Take this survey to find out now!” or make a perfectly straight man want to invest in “Gay and loving it” magazine.
Hopefully, straight men aren’t out there querying the search engines for gay magazines, but if they are, you should write keyword rich body text so the search engines know that your site is most relevant to their query.
Basic SEO of writing body text
Your keywords and keyword phrases need to be relevant to your target market’s search engine query. Once you’ve researched your target market and have a better understanding of the words they are using in their queries, your body text is the playground where these words are implemented. These words will have to persuade your target market as well as the search engines to believe your site is the most relevant to the query. (Do not forget…Search engines place weight on the keywords used in your Title and META Tags. I have already written lessons on this here)
Conclusion
Your body text should not be written in a way that interferes with the natural flow of your content. Recently, I read an article about blogging. It was only a few paragraphs long and used multiple variations of the word ‘Blog’ about 30 times. (blogging, blogger, blogs, blah, blah) There’s no set-in-stone amount of times to use a word or phrase, but other than this word, there was no real content! No suggested call-to-action (sign-up here, take survey, buy my product, etc) He gave me absolutely no reason to continue skimming his site for anything else. The only reason I stayed in there as long as I did was to see if he would get around to a punchline. There wasn’t one.
If you’re curiosity is peaked and you want to learn more about SEO, Search Engine College is the place for you. I did it and it was the best life and career move I ever made. Below is the doorway to your future. So check them out and have fun with it!
Topics: SEO/SEM Training |