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To Guest Blog or Not to Guest Blog..hmmm
By Kimberly Bock | April 22, 2008
Is guest blogging worth considering? Can it drive traffic? Bring an eventual increase in conversion? Enhance the potential for loyal readership?
For James Duthie of Online Marketing Banter, it’s brought quite a bit of positive change.
Read more Guest blogging - A real life case study | Online Marketing Banter
Tags: blogging, social media
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April 22nd, 2008 at 1:31 am
Thanks for the post Kim. For those who don’t have time to read, my experiences were:
- Traffic was consistent without creating a Stumble like spike. My post on SEO Scoop has been the third highest source of traffic since being published.
- The quality of traffic (measured via engagement metrics such as pages viewed & bounce rate) was higher than any other source.
- The proportion of new readers wasn’t high, but this will vary wildly depending on the blog you guest post on.
- The visibility of SEO Scoop provided far greater exposure for the piece than would have been achieved on my blog (I’m a newb).
My recommendation - choose your blog carefully. A high traffic/high authority blog (just like this one) will reap the most benefits for the guest blogger.
James Duthie’s last blog post..Guest blogging - A real life case study
April 23rd, 2008 at 7:42 am
It was my pleasure. You’re a talented and thorough writer.