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Learning SEO: Keyword Frequency
By Kimberly Bock | March 7, 2008
This in the conclusion to the “Keyword Importance” series.
The first of the series: Keyword Importance
The second of series: Homepage Disasters
In the previous posts about keyword importance we noted the neglect of 3 major corporations in using SEO strategy:
In the commentary of the last post “Homepage Disasters“, Jansie asked what the ‘keyword density‘ should be for each of these sites.
In brief, I’ll state that keyword density doesn’t stand as tall as it once had with the search engines. They’ve moved on to bigger and better things.
Density is the number of times that a keyword is used on a page compared to all the rest of the words on a page.
Using the word “diapers” in our example, the density would be how many times this word is used on a page compared to all the other words on that same page.
But frequency of keywords is what we are most concerned with.
Keyword frequency is similar to density in comparison. Your keyword frequency on a page is compared to other documents on the web, not just your own page content.
Let’s take a look at the frequency of the word “diapers” in the following comparisons:
The #1 position in the SERPs is held by Diapers.com.
Diapers.com lists the word diapers in it’s homepage in excess of 9 times. Pampers uses it 1 time. Huggies uses it 2 times but it is written in javascript which is likely not even being seen by the search engines.
Diaper.com also uses diapers keyword in its URL which holds a good degree of weight. Pampers, Huggies and Luvs do not.
Diapers.com uses diapers keyword 3 times in META description whereas Pampers, Huggies and Luvs do not use it once.
The URL holds a lot of weight
The META description holds a little weight
And certainly the frequency of keywords used on a page holds weight in comparison with competition.
Until next time, have fun learning SEO!
Topics: SEO/SEM Training |