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Learning SEO: Homepage Disasters
By Kimberly Bock | March 2, 2008
Homepage Disasters is a “Learning SEO: Keyword Importance” follow up.
In the previous “Keyword Importance” post we discovered that the search query for “diapers” showed the Big Dogs of Diaperville are not doing so well.
- Pampers
- Huggies
- Luvs
I learned since then that their home pages are complete SEO disasters as well.
Oh sorry, wrong disaster
I meant to use this one
Oops, no that one has the right keyword.
Let’s try this again (diaper disasters)
From your “edit” tab in your toolbar, there’s an option that says “find in this page“.
I used this option to analyze the keyword disasters in each.
None of the 3 diaper Dali Lamas realizes keyword importance.
Pampers.com uses the word “diapers” 1 lonely time. The other 2 would rank better for “edible underwear” as they don’t even use the word once. (uh er I’m joking about the edible underwear thing of course)
I was talking with Bill Slawski this morning about the ridiculousness behind their oversights. He was quick to observe the fact that corporations have been known to spend $1,000,000 or more for a 60 second commercial during the Superbowl. Yet they neglect the simplest and cheapest traffic driver at their disposal. SEO. By implementing SEO, which acknowledges keyword importance, they would rank better in the SERPs ultimately driving more traffic and securing more conversions.
These 3 corporations under scrutiny are not reliant on SEO for the bulk of their traffic.
But you are.
Until next time, have fun learning!
Topics: SEO/SEM Training |
March 3rd, 2008 at 12:21 pm
so what should the keyword density be on a page?
March 3rd, 2008 at 1:38 pm
Ah, but that’s yet another post my friend..I’m getting to it. I’m getting to it.