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Learning SEO: Keyword Importance
By Kimberly Bock | February 27, 2008
Kalena Jordan of Search Engine College (my tutor) had once written, “If you’re not dreaming of keywords at night, you’re not optimizing enough.” I think she also had read it somewhere.
Your keywords will be the epitome of your SEO campaigns success or loss of ground. Of course, I’m not referring to your other endeavors such as Social Media campaigns etc.
Keywords establish the foreground of your campaign. They begin as a quest for branding, targeting a specific audience/market, as maneuvers through rivers of competitors campaigns, and likely lead the way to paid campaigns.. and of course they are the beloved Ranking “Makers” or “Breakers“.
If you think keywords aren’t important then try being found in the search engines without them.
I thought I’d do a little Google search and it took all of 60 seconds and 3 queries to locate a good keyword example that huge corporations haven’t utilized properly in their campaigns. Of course, this has left a door wide open for people like you and I.
My search query was with the word “diapers“.
Now, left to assumption we would have to believe that “Huggies“, “Pampers“, and “Luvs” would be the reigning Rankers correct? The Gods of Diaperville in the front page of the SERPs?
Wrong.
Huggies is the only one that was on the first page of the SERPs, although it was at #5 beneath miscellaneous no-namers!
Page 2 ahh..finally Pampers enters the scene exactly 7 pages beneath more no-namers. (#17 in case you’re counting)
Page 3 (which is usually where most of the audience begins a new search or gives chase) has 2 links for some no-namer @ www.realdiaperassociation.org and still no “Luvs”!
Another thing that is important to do is to ‘play’ on misspelled words and plural vs singular words etc..
Luvs ranks #1 for “Luvs” but is nowhere to be found for the singular version. They could double their exposure with the improper spelling. The same would apply to “diaper” vs “diapers”..
Maybe it’s a branding dilemma or other reasons that they haven’t chosen to use the misspelling like others do.. But they can’t do worse than not being seen at all! (Luvs that is)
Imagine how much harder we have to strive to make our keywords work for us..
I will follow - up with more about keyword research importance..Stay tuned..
Have fun learning!
Topics: SEO/SEM Training |
February 27th, 2008 at 1:01 pm
Huh? What? Google isn’t sharing the Luvs?
It’s amazing how many articles mention their keyword ONCE and then refer to it as “it”… isn’t it?
Can’t wait to read the next part.
February 28th, 2008 at 10:43 pm
LoL..sharing the Luvs.
I’ll write a follow-up soon..thanks for taking time to comment