« How Search Really Works | Main | Thief From Japan »
Yahoo’s “Also Try”
By Kimberly Bock | January 14, 2008
Yahoo on Testing Relevance and Variety in Search Results -SEO by the SEA
Bill Slawski
“SEO By The Sea“
Bill’s background here
As you learn SEO, you don’t want to stay stuck in a rut by focusing only on keyword research, Title tags, and tools..It is important that you harvest an understanding of search engines and what makes them ‘tick’.
Bill Slawski of “SEO By The Sea” figured this out years ago and ’spreads the love’ about it every chance he gets. A majority of his posts are geared towards picking apart search engine processes…piece by piece. He may even BE a search engine…still not sure…
shhh..Don’t tell Google...
Yesterday evening Bill released a post in regards to Yahoo’s “Automatic relevance and variety checking for web and vertical search engines” patent application.
The Patent Application
Automatic relevance and variety checking for web and vertical search engines
Invented by Jignashu G. Parikh
US Patent Application 20080010269
Published January 10, 2008
Filed: July 5, 2006
What’d she say?
This is the application behind Yahoo’s “Also Try” suggestions which appear above or below the Yahoo! search query box once a query has been submitted by you.
The image below is an example of what “Also Try” suggested upon submitting “jaguar” as the query…
I f you are serious about learning SEO then I implore you to develop a keen interest in How-To’s where SE (search engine) tutorials are concerned.
Don’t be overwhelmed by the technical jargon when you visit certain posts, it seems that things begin to make sense as you put forth the effort. It is brain-training, which is never a bad thing…
Read “Yahoo! on Testing Relevance and Variety in Search Results” here.
And as always, have a great time learning SEO!
you might also be interested in
Topics: Search |
January 14th, 2008 at 5:03 pm
Thank you, Kimberly.
I love looking at search engines from the perspective of the people who work upon them, build them, and release them to the public.
It’s one of the prime motivating factors behind my spending so much time with search related patents, white papers, official search engine blogs, and guidelines and other pages from the search engines.
When you’re starting out, it makes sense to delve into all of the marketing related resources and writings on the Web that you can, and pay attention.
But, like you write above, looking at the “how-tos” when it comes to search engines, and primary resources like patent filings and official search engine blogs can give you a different perspective, and it can be really helpful (and even fun).
January 14th, 2008 at 5:26 pm
Thanks for commenting Bill.
Our interaction together, within the forums, and other arenas, has truly been inspiring.
I will stay up-to-date with your posts.