
“Winston Churchill once said, “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” I think, but I cannot be certain and have seen no confirmation of this point whatsoever, that Winston Churchill started out his career working in advertising. I think he may have been speaking to those people who feel brand advertisers are not spending online in conjunction with the time spent online by their consumers.”
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Winston Churchill In Brand Advertising?
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Posted: May 14th, 2008 by Kimberly Bock
| Filed under Search Marketing

“Everyone(who is successful) brings a different approach and a different strategy to their promotion. I wanted to take a look at the different strategies people use, and the areas where each does the best. Keep in mind that sometimes picking a tactic that is not what is normally the best can be the most profitable. It brings a new dimension to the marketplace.”
Read more Different SEO Strategies for Different Situations : Slightly Shady SEO
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Different Situations Call For Different SEO Strategies
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Posted: May 14th, 2008 by Kimberly Bock
| Filed under Search

“I am hoping you took a long, hard look at your market before jumping in head first with a site and a dream. If not it is never too late, I just hope when you look beneath the surface you’re not staring straight into the face of a Great White.”
Read more Beyond Keyword Research: Competitive Analysis
Sphunn here
Tags: search, search tools
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Posted: May 14th, 2008 by Kimberly Bock
| Filed under Competitor Research
“Accept with grace. Return with passion.” hmmm…
It’s funny, I use that quote everywhere I go. In fact, it’s my main motto of Yicrosoft Directory Girl too. Yes, it’s mine. No, it won’t change the state of the nation, or make my boyfriend get his priorities in order, or even make okra taste any better. But, it can remind me that giving up is not an option. It’s what losers do. I refuse to allow a failed relationship, or anything else convince me that I can’t make a difference in life. Whether by use of this site or otherwise more important areas of my life.
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Accept With Grace. Return With Passion.
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Posted: May 13th, 2008 by Kimberly Bock
| Filed under Offbeat
I am sorry to say that I am having second thoughts about maintaining this blog.
I have met a lot of people that I respect but I just can’t see spending everyday of my life associating with the constant greed and lack of priorities that is so prominent within the marketing communities I’ve been affiliated with.
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Learning SEO Basics On Hiatus
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Posted: May 9th, 2008 by Kimberly Bock
| Filed under Controversy
It is important to know your enemy.
It is not always the competition!

Read more SEO: The Market and Competitive Advantage - Know Your Enemy! | SEO Design Solutions
Tags: marketing, competition
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Posted: May 7th, 2008 by Kimberly Bock
| Filed under Competitor Research

“Interview with Barry Schwartz of Search Engine Roundtable and CEO / Owner of Rusty Brick.”
Read more Search Featured: Barry Schwartz from Search Engine Roundtable | Search Feature
Tags: search, interview, barry schwartz, search engine roundtable
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Posted: May 7th, 2008 by Kimberly Bock
| Filed under Interviews

“Marketing is about communicating with your target audience — it’s not about trying to push your products/services on consumers until they give in and make a purchase.”
Read more Marketing Is About Communication, Not Self-Promotion | WebGeek
Sphunn here
Tags: marketing
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Posted: May 7th, 2008 by Kimberly Bock
| Filed under Search Marketing
Which level are YOU on?

“As you become increasingly active in social media, you will find a wide variety of competitiveness across the board. Some want to be regarded as A-list bloggers, to reach a top status on social bookmarking sites, and to have the most number of friends on Facebook. While some can maintain genuine relationships with people, others see them as part of their massive network. Competition is usually healthy, depending on the amount of competitiveness involved.”
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Competitiveness in Social Media
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Posted: May 7th, 2008 by Kimberly Bock
| Filed under Competitor Research, Social Media

“There are many characteristics of killer content, most of which are important enough to make or break your launch. Misuse of images, boring pages, bad language or other distracting factors can lead to failure. Remember that even a flagship is as strong as its weakest link.”
Read more Building Link Targeted Content That Works: Step 2 of 3 - Creating Content & Preparation | Wiep.net
Tags: linkbuilding, weip
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Link Targeted Content That Works
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Posted: May 7th, 2008 by Kimberly Bock
| Filed under Link Building